Corporation and Investment， Data Security and Information Protection，
compliance design of domestic and overseas corporate structure;
Capital Cross-border Compliance and Tax Planning Compliance Design Offshore Market Access Compliance Design
Compliance design of foreign-related commercial contracts and operation models
Cross-border intellectual property rights and brand protection;
Data privacy protection compliance under the scenario of foreign capital operation in China and Chinese enterprises going global;
Advertising marketing compliance and marketing mechanism anti-fraud mechanism design;
Support for unfreezing of overseas e-commerce and payment platforms;
Responding to TRO in the field of overseas intellectual property rights;
Complaint, appeal, response, arbitration, mediation and mass arbitration related to platform governance;
Investment, financing and merger and acquisition business related to cross-border e-commerce and digital economy going global.
Use AI, legal technology and other technical tools to design business structure and digital operation mode related to legal, compliance or risk management business for customers.
Before joining Gaopeng & Partners in 2024, Byrd served as a partner in Global Law Firm, focusing on cross-border e-commerce, enterprise going global, enterprise digital transformation legal compliance and legal technology, data privacy protection compliance design.
From 2014 to 2022, Byrd served as the deputy general counsel of McDonald's China, a top 500 foreign company in the world, and the general counsel of MeetSocial Group, a leading company in the overseas marketing industry; During his 8 years of work in the company's legal department, Byrd's legal compliance risk control and platform governance issues in the process of enterprise digital transformation (including the digital transformation field of various non-digital economy native enterprises such as marketing and sales, strategic decision-making, store operation, supply chain, procurement, legal department and background departments). Byrd has accumulated rich experience in the fields of Legal BP support, digital security and privacy protection, game App e-commerce and brand compliance and risk management.
From 2007 to 2014, Byrd worked in AllBright Law Offices and SNR Denton, an American law firm, and accumulated rich experience in private equity investment, post-investment legal business, foreign direct investment, real estate and trade financing in TMT industry.
Byrd's professional qualifications include China and New York State, USA. In addition, Byrd also holds Exin DPO certification.
Law Master's degree, Northwestern University
Expert of Zhejiang Digital Intellectual Property Standardization Pilot Base
Manager of Overseas Rights Protection Plan for Small and Medium-sized Enterprises of Cross-border E-commerce
To organize and coordinate export cross-border e-commerce sellers, industry associations, domestic and foreign law firms, legal technology companies, professional service providers, media, think tanks, etc., to establish and operate the "Overseas Rights and Interests Protection Plan for Small and Medium-sized Enterprises" focusing on the field of cross-border e-commerce at sea, and to organize and operate more than 10000 cross-border e-commerce sellers by means of legal technology and digitalization.
With more than US $100 million in recourse, domestic and foreign lawyers were organized to initiate collective arbitration, batch arbitration, government complaints, alternative dispute resolution procedures and other comprehensive overseas rights and interests protection actions in multiple jurisdictions to the e-commerce platform and online payment platform with the highest global market share, so as to safeguard the legitimate rights and interests of Chinese SMEs overseas.
To assist cross-border e-commerce sellers and a number of multinational e-commerce platforms in handling disputes over the closure or deduction of their stores and accounts in North America and Europe, and to appeal and negotiate with the platforms;
Assist cross-border e-commerce sellers to respond to the case that their stores on the U.S. e-commerce platform are sued by a third party for intellectual property infringement and their accounts are frozen by TRO, and work with U.S. lawyers to win the plaintiff's withdrawal or settlement on favorable terms for customers, and unseal the accounts and account funds.
Provide investment and financing, foreign investment filing ODI services, domestic capital compliance exit services, overseas capital compliance entry services for a number of offshore customers;
Provide GDPR compliance management services for China's offshore travel booking technology service providers and SaaS offshore enterprises, and provide compliance consultation and compliance digital operation suggestions for the establishment of their global data privacy compliance system;
Provide overseas equity structure construction, tax planning, intellectual property layout, platform rules compliance (including e-commerce, payment and digital advertising platforms), cross-border capital compliance, data privacy protection, distribution and marketing system compliance, labor compliance, business contract construction and other services for cross-border e-commerce, games, APP and brands;
Provide manufacturing customers with overseas investment, land and plant construction, import and export compliance, supply chain traceability compliance, tax planning, labor compliance, intellectual property layout, business contract construction and other services;
Provide legal services such as sea compliance, market access, data privacy protection assessment for customers in overseas e-commerce business and DTC independent e-commerce business;
Provide legal services for legal compliance, data privacy protection and commercial operation mode (including pricing, service classification, sales channels, etc.) for overseas game point card payment gateway business, advertising data optimization platform, aggregated digital advertising platform and creative AI platform to be newly developed by a number of customers;
Provide support for customers' bank accounts in Spain that have been defrauded by telecommunications, and help customers recover the money they have been defrauded.
For customers in the process of cross-border digital trade services, various debt restructuring schemes are designed for overseas US dollar outstanding claims of cross-border e-commerce customers (some of which are not guaranteed by domestic enterprises or actual controllers). Comprehensive use of litigation, arbitration, property preservation, legal collection, debt-to-equity swap, criminal and civil overlapping, business restructuring, optimization of operation, disposal of non-performing assets, commercial factoring, judicial restructuring and other means.
Participate in the development or deployment of digital operation systems (systems, templates, technologies, personnel, management processes, etc.) involving legal compliance risk management scenarios such as intelligent contract management and review, batch case management, large-scale intellectual property monitoring and rights protection, legal department service robots based on GPT and generative AI, and privacy protection operation platforms;
provide comprehensive legal compliance support for various projects of customer's traditional offline business, digitalization of marketing activities and digitalization of middle and back office operations. Scenarios include related applet and application development, CRM system, delivery solution, O2O platform cooperation, social media promotion, IP joint promotion, traffic realization, store Internet of Things deployment, cashless payment solution, prepaid card, electronic coupon and electronic wallet solution, anti-fraud/digital fraud prevention design, intelligent location. Digital supply chain finance, etc.; digital solution partners include Tencent, WeChat, Alibaba, Alipay, Bytedance, Meituan, Ele.me, iQiyi, Publicis Group, Deloitte, Accenture, etc.
Provide comprehensive legal compliance support for the digital promotion of customer legal governance, including optimizing contract templates, using electronic signature solutions and contract life cycle solutions, realizing the digitalization of contract generation, review, signing and filing, and connecting with the financial system to speed up the efficiency of contract review and signing. Support the risk management and control of large-scale contract review and performance confirmation; promote the launch of accounts receivable management system, and promote the digitalization of accounts receivable and other businesses;
Establish an operational data compliance system and data governance structure for the world's largest food and beverage chain in China; provide advice on data security and compliance issues in data governance, and assist the customer's security department to carry out ISO27001 certification, as well as the three-level certification of network security level protection for core systems; Provide legal services on employee privacy protection policies and management policies (BYOD) for employees' use of their own devices at work, and assist customers in implementing the system;
Provide services on data privacy protection issues, corporate governance issues and daily operation mechanism issues involved in data governance projects implemented by customers, and assist customers in building DPIA (Data Privacy Impact Assessment) compliance projects for sustainable operation, and facilitate the coordination of internal legal, data, IT, security and business departments of customers.
Advise on cross-platform data fusion and carry out follow-up data application projects under the condition of controllable risk of data security and privacy protection;
Provide legal services to customers on issues related to platform governance, including investigating reports of illegal trading of multiple accounts for customers; optimizing the system and process of platform operation such as account transfer, multi-account and multi-subject quota sharing, and grading customers; designing anti-scalper and anti-fraud mechanisms for marketing scenarios for customers; providing suggestions on the construction of risk control blacklist plan; Provide legal services on the control and governance of derivatives sales channels of customers.
